Open Houses Invite Business

Free Marketing Tips #9: “Open Houses Invite Business

For a business that has a physical location, an Open House event can work wonders for public relations. When you hold an open house, try to create a welcoming environment at your business location. This can be accomplished by offering complementary beverages, food, and/or entertainment on site.

So, how does a business hold a a successful open house event? Identify something that people enjoy to lure them out their house and in to yours. Some good ideas can include holding a summer barbecue, throwing a holiday happy hour, or even hiring live bands to play a free concert at your location. Business owners should give themselves ample time for event promotion, and to make the event memorable! If your guests have a good time, their memory will trigger an positive emotional response when they receive future promotional offers from your company. The benefit to your sales and marketing campaigns will take the form of higher customer conversation and retention rates following the event. A well-coordinated open house can also facilitate candid 2-way communication with the public, which can help business owners to develop a deeper bond with their customers, vendors, and referral sources.

As always, please feel free to Contact Christopher Marketing for a Free Marketing Consultation!

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